According to Oberlo, videos are the best way to reach consumers online. In research conducted by Oberlo, 54% of consumers want to see more videos from their favorite businesses and brands.
The best online screen recorder that is easy to use with numerous functions and tools is the NinjaCapture. It allows integration with other third-party apps and allows you to save, store and upload your video recordings in different formats.
In this tweet by Arkansas Tech, Videos allow businesses to communicate their personality and values in a way that images or words alone couldn’t do. The statistics above show that video recording is still one of the best tools to boost customer engagement and increase sales. However, there is a need to know how the online video recorder can boost customer engagement. They include;
1. Develop a Customer-centric Concept
For a digital marketer or business owner that intends to boost customer engagement with your video recording, ensure that the content of the video contains what your customers or prospects want to see. Your customer should be at the center of every marketing strategy, video recording inclusive. When creating your concept, focus on how it can appeal to your customers. People tend to engage with video recordings that interest them and can relate to; you, therefore, have to ensure that your concept is centered around your customer.
2. Hook the Audience Immediately
The attention span of internet users is short, and the earlier you catch this attention, the better. When your prospects click on your video recording, once they see that the content is not interesting, they do not waste much time on it.
To keep your prospects and customers glued to your video recordings, get straight to the point right from the beginning of the video. Do not waste time on some unnecessary introduction. So that before they divert their attention to other things, you have already succeeded in passing across the message or information about your goods and services. Also, ensure that your video recordings are concise. People tend to lose interest in long videos without considering whether the content is useful or not.
3. Tell a Compelling Story
Even though your video recording intends to sell a product or service, focus on showing powerful and detailed messages that your potential customers can relate to. Once you create a compelling story that appeals to your customers' taste, they will engage your post and patronize your brand.
The power of storytelling is enormous, and it is the way you portray the content of your video that will lead to engagement. Ensure that your video has a compelling story.
4. Include a Call-to-action
To boost customer engagement with your video recording, you have to include a call-to-action phrase or button in your video. Whether in the middle or end of your video, after explaining what the customers stand to gain in patronizing the brand, you can include a call-to-action phrase that encourages them to act on the new piece of information they just saw in the video.
This call to action could be to buy your product or service now, visit our website, like, comment and the video, and it could even be to follow your brand's social media pages or subscribe to the Youtube channel to see other similar videos recordings. Whatever your call to action is, ensure it is clear and provide the detailed guideline or step-by-step guide to follow in engaging the brand.
5. Ensure Your Video Recording Is Mobile Friendly
According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic, surpassing the 50% record since 2017. These statistics show that more than half of the online activities are carried out via mobile devices. To reach this large population with ease and boost their engagement towards your brand, there is the need to ensure that your videos are mobile-friendly and compatible.
For example, some video recordings have higher resolution on desktops and are made to fit the screen, while on mobile devices, this same video tends to hang, blurry, and do not align with the mobile device screen.
6. Respond to Video Engagements
After posting your video recordings, you realize that internet users are engaging in it, either to drop their opinions or ask questions. Ensure that you respond to these questions and opinions and appreciate their feedback. This will go a long way in boosting engagement to subsequent videos that you upload online.
Also, when your brand responds to customers, this set of customers feel relevant and valued. They know you are proud to be associated with them and develop a sense of belonging. When you go through comments and engagements, it helps you in planning on how to improve and ways to create content for the next video and also how to serve them better.
7. Use Readable Captions and Subtitles
Another way video recording can boost customer engagement is by using clear and feasible captions in your videos. An online video recorder such as NinjaCapture allows you to add captions and subtitles to your video recordings. Sometimes, your viewer might miss the audio or some sentences in the video, but with the caption, they can read through and have a better understanding of the content of the video
Subtitles can also be added in different languages. For business organizations with their customers scattered across the globe, your video recordings should have subtitles in different languages to boost engagement and increase patronage. According to Gregory Golinski, adding videos to your website increases user engagement and decreases bounce rate.
Having explained how video recording can boost customer engagement, it is important to identify the various screen recording software that can create compelling videos that will attract the attention of existing and potential customers on the internet. These online screen recorders include;
In a report by Statista, “ US marketers are estimated to spend 41.9% more on video campaigns by 2024; the amount is expected to grow from $10.18 billion to $12.66 billion by 2024.
Day by day, the use of video recording by business owners is increasing. The statistics are there to support this claim. To make the best use of your video recordings and get the desired result, it is important to follow the guidelines highlighted above. Furthermore, there is the need to use the best screen recording software or online video recorder in creating, editing, and uploading your video recording. The best online screen recorder that is easy to use with numerous functions and tools is the NinjaCapture. It allows integration with other third-party apps and allows you to save, store and upload your video recordings in different formats.